Many Small Business Owners venturing into Internet Marketing for the first time are overwhelmed by technical terms they don’t understand, so they pick out some keywords to focus on in their SEO and leave it at that.

What are Search Engines?

Search Engines are online tools that allow users to search the web for structured information. Three popular search engines are Google, Yahoo, and MSN Search.

What does Google mean to you?

Google is one of the most well-known search engines on the Internet. Most people use Google to conduct searches over the Internet. Google began as a project in 1998 at Stanford University by two students, Larry Page and Sergey Brin.

How does Google work?

Google uses an algorithm to search for information across the web. The page ranking of the results returned determines the order in which the user will see the search results. You have reasonable chances to be in the first page and the last page of search results if you properly executed the instructions for the Googlebot. If your website ranks high in Google, this means you will have more visitors clicking on your website.

How can I optimize my website for Google?

If you have just started your business or you are planning to start a new one, there’s no time like the present to familiarize yourself with SEO. In this step, it will help to know some basic terms.

Keywords and Key Phrases

A keyword is a significant word or combination of words which are used to search for information on the web. For example, “idea” is a keyword or a phrase you use to search for an idea. If you were to type this phrase in Google, it will return all websites that have the words “idea” or “ideas” in the URL.

Image Search by Keywords

If you want to search specifically for pictures, Google also returns a list of images that contains the keywords. Sometimes Google does not bother to recognize the images but in case you happen to use a thumbnail, it displays the image on the web for you. To search for images by keyword or key phrase, use the Alt Tag. This is a text description of the image that displays when you hover your cursor over it.

You can also use the Google Image Tags to improve your web page ranking. The purpose of the Google Image Tags (GIM) is to find out how many people are searching for images related to the content of a web page. You can use image tags to boost your search engine ranking but remember to respecting the terms and conditions of the websites where you are uploading your pictures.

Second method to search the internet for picture related keywords is to use a trackback process. With this application, you can search for pictures using keywords and get results. The trackback doesn’t restrict the picture results to a particular website. Furthermore, you are allowed to search as many websites as you want using one trackback.

There are a lot of websites that are not allowing advertisements through their site. These sites are the perfect place where you can post your advertisements and get targeted traffic.

The site has a search engine that enables you to search the internet and get RELEVANT picture related keywords as well as remove unwanted ones. You are given a list of picture that has your keywords and descriptions on it. This type of database is very beneficial if you are planning to use pictures search engine. Other services of Google include image search, buzz on images, and Carousel. These services are not just for the image search but for real time around the web.

Google Search Game

Google has also introduced a game that has become an essential part of its operating system. You can play “Google Search game” which is an interesting game developed by Google and you are asked to connect to your email and to your Gmail account in order to play the game. In addition, you are asked to type in the keywords that are related to the picture in the game of Google search. If you complete the keywords, you will be able to see the pictures related to your keywords.

Better Ranking with Infographic

One of the other ways of getting better Google rankings is to make your site appealing to the visitor. Make sure that the graphics and the layout of the site appeal to your visitors so that they can get the complete information or make an online purchase. You should make the site user friendly so that the visitors can easily browse through the different web pages of your site and can choose the page that interests them most. You should make sure that you have information related to the products that you sell or the services that you have provided.

Final Thought

Google provides a lot of tools that can help you to get better Google rankings. You can use Google AdWords to get more traffic to the website and increase the conversion rate. You can also use the keywords to get more visitors to the site and make more money online. However, these are just some of the Google tools that you can use.