SEO is short form for Search Engine Optimization. It is the process of getting higher rank in the listing of organics search results in Google, Yahoo and MSN. In plain English, it means making sure your website is easily found online. This may not sound so exciting, but it is incredibly important. It’s also the most critical element of running an effective online business.
If you’re a blogger, then you need to know how to get your website high in Google’s search rankings. Otherwise, you will have a seriously hard time generating any real, sustainable traffic, and there will be very little money to be made (other than from advertisers who pay Google to have your website show up in their search results, hence your traffic).
Here are the top SEO strategies you need to know to get your website high in Google’s search rankings.
We know that Google is constantly changing the Search Algorithm. Now you must know how to Get Your Website Higher in Google Search Rankings
Step 1: Understand SEO
If you don’t understand how search engines work, then you can’t understand how to increase your website’s search rankings. SEO is, by far, the most important way to get your website ranking.
Here are the most important SEO strategies that all websites need to know.
1. Inbound SEO
Inbound SEO is one of the most important strategies for increasing a website’s ranking in the search engines. Inbound SEO is the act of developing and using all of the SEO strategies listed below to get more people to your website.
On the website of goodguides.org you’ll see a section titled Inbound SEO. This is what you’ll find in it:
Link building: for one, write good, informative content that people want to read. Another way to find links to your website is to look for them in other websites and websites you like. One site that you might want to check out for your own is bloghumor.com. The site’s owner makes a weekly video that includes links to the best web pages he’s found on the internet.
Guest Blogging: people, mostly from the blogosphere, offer to write an article for your website. You can’t guarantee that they’ll post it, but if they do, they’ll write for your blog.
Marketing: you want to find social media accounts that will link back to your website, then actively participate in their networks and get more followers.
Contests: many website owners create contests for their users to participate in. The contest’s winner is paid to promote their website on their own social media accounts.
Social Media: start your own Facebook page and comment on others pages. Share and comment on other’s posts, tweet and like. Don’t just follow other people’s posts. It seems like common sense, but it’s not. Many people get into this practice, only to find that they have no followers or they don’t contribute anything.
2. Content Marketing
This strategy is one of the easiest for you to understand. For example, if your website is a travel website, then you can write reviews and provide advice on the best places to travel to. The site will be doing all of the work to get its visitors to write a review, and to create content around the reviews. As you add more content and more people contribute, your site will become more popular and more useful.
One of the great things about content marketing is that you can target specific markets. For example, you can write a blog post about Singapore, then you can target Singapore tourists. This will drive a lot of traffic to your site and improve its search ranking.
3. Standard Link Building
Standard link building is the most basic of all SEO strategies. Most people think that link building is about obtaining links to your website, and that it’s best to pay for them. But, with standard link building, the customer receives the links.
Say you run an education website. You can ask people to write a review of your products on their own websites. You can also let people use your testimonials” page to write about you.
These two things will improve your ranking in search engines. All you have to do is ask people to write a review and ask them to use testimonials.
4. Backlink Building
Backlink building is the process of asking other websites to link to your website. There are three basic ways to obtain backlinks:
1. LinkExchange – link building sites like Moz and Ahrefs use a database of backlinks to your website, which they’ve determined are relevant to your website. Sites that have backlinks are considered your “sponsors” and they’re eligible to promote your website.
2. Multiply – The Multiply network is a little different. You can set up profiles that represent your website. Then, people can link to your website by “linking to your website,” which will link to your profile.
3. Hot Pages – Hot Pages is similar to the Multiply site. You can set up a profile and people can link to your website.
All of these link building strategies can be very effective, but they require you to be a little more proactive than standard link building. You have to be strategic, and decide what kind of content is best to attract a visitor, how to approach the site to acquire backlinks and how to solicit backlinks.
5. The Content Split
Another component of content marketing is content splitting. In this strategy, a group of people are assigned to come up with a set of articles and are given some time to do it. Each group member has a deadline, and they are given a topic to research. Each member then writes an article, which is passed off to the next member. Each article is passed off until the next person is ready.
The advantage of this strategy is that the whole team is working toward a common goal. Each person is making sure their individual piece is properly structured, the content is relevant to their readers and they’re getting a good review.
This article is just one small part of your SEO strategy. But it’s one that is extremely valuable.
You want to become more successful with your website. It may seem overwhelming at first, but it’s really not. All of these strategies, if done correctly, can improve your website ranking and help your traffic to grow.
As a bonus, you get the satisfaction of knowing that you’re contributing something useful to the world of SEO.
Do you have any great tips for optimizing your website for search engine results? Share your thoughts below!